As a retailer, have you ever wanted to have the lowest price? Well, now there is a way to do it. It is called a Minimum Resale Price (MRP). We sign a contract with all of our re-sellers stating that they will not sell the product for less than its specified MRP. Then, they each have the lowest price! Keep in mind that MRPs are only effective in the forty-five states outside of California, New York, Maryland, Illinois, and Michigan.