By law (U.S. Supreme Court Opinion: Leegin vs. PSKS and other instances), the Minimum Resale Price is a price floor which all buyers want since it turns into the lowest consumer price among serious dealers. Using any other phrase puts much less responsibility on the seller as far as actually providing that price because "Minimum Resale Price" is used most often. Any seller can set up a unilateral policy to create that price.
Eugene K. is on our staff. He has had experience with our product line since 2005 and is diligent, intelligent, polite, friendly, and courteous.
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